Chiara Ferragni and her (pseudo)cellulite: the power of the photo without filters

Recently a shot of Chiara Ferragni view from behind in the green bikini did unleash the desire to see multiple photos without retouching by vip on social. It all started because a user commented: “But a defect do you have? Even the cellulite. And influencers from 20.6 million followers, not if you did say two times, responded with an Ig story on his account Instagram in which he showed with a light from different angle his up b that was a glimpse of a (pseudo) cellulite.

“We all have cellulite, it depends on the light, and from the position,” wrote the star.

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A post shared by Chiara Ferragni ✨ (@chiaraferragni) on Jul 29, 2020 at 4:43 pm PDT

An attitude of body positivity, who has demonstrated how want to at all costs to show the perfect approach and has dated and Chiara Ferragni more and more often to promote models of beauty, inclusive, and which invite to self-acceptance. A sign of the times.

Photos without filters, where every imperfection can be visible to the human eye, are not the result of a request, feel-good, a few marching in the name of a levelling horizontal. There is, in the request for a bit of realism, a sense of “envy” of which they say the social media, but the awareness, today’s science, of how much damage the models fictitious – retouched here and there by the machine of Photoshop – can cause. The search for “Beauty Confidence and self-Esteem,” commissioned by Where he demonstrated how the women of tragedies that populate the media have impacted negatively the life of an Italian woman on two. Without regard to the age, for wealth, for the size or the stature of those who have done interview.

The research speaks clearly, and talk about models and unattainable that, in 75% of young girls and in 81% of adult women, causing the annoying perception of otherness. What you see, the behinds firm legs smooth, without any sign of stretch marks or cellulite, the peach skin and the mouths perfectly filled, is not experienced as an other look to with admiration, but it is advised as foreign, contrived. In a word, fake. Seven out of ten of the women interviewed said they did not find any similarity between the female figures and real figures the female as well as see it on the social networks. On Instagram, where the gap between reality and fiction is so broad as to have given rise to real “diseases”.

Eight out of ten of the women interviewed admitted not to be able to exempt from the use of social networks to relate with others, and 73% of the young girls, along with 59% of women now adult, has revealed to live a life aimed at the comparison obsessive of your own body with that of the others. What this has resulted in the 50% of the respondents feel the pressure of having to always be perfect, well taken care of. To match the expectations of a society of plastic, where the appearance has taken precedence over substance. “68% of girls and 81% of the women asks for a review on social networks and media models in the real beauty, and more than 75% of the women and girls prefer to be judged for what he does or says rather than only for the physical aspect,” explained Ugo de Giovanni, Marketing Director Home & Personal Care of Unilever Italy, telling how the commitment Where, together with Getty Images, is to promote a realistic image of beauty. The initiative from which was born the campaign No Digital Distortion: no distortion digital, the editing, the use and misuse of Face Tune. No fiction. Because in the end, as taught by Aurora Ramazzotti and Beatrice Valleys, and last but not least Chiara Ferragni, we are most beautiful when we are.