Coronavirus : how Gloria Gaynor had the idea of his video become viral ?

Last week, Gloria Gaynor was the buzz with a video of her washing the hands of its famous tube-I will survive. On Monday 16 march, the singer speaks on the genesis of some of these images have become viral.

The coronavirus, wreaks havoc. Then he stretches across the world, the priority is to limit the maximum spread. Thus, the word order is, if possible, stay home. Schools, shops, restaurants, cafes, cinemas, theatres… so are closed until further notice. In addition to these drastic decisions, there are some ” gestures barriers against this virus to be applied. Like washing hands regularly. A simple gesture and an obvious disconcerting that some tend to forget. It is, therefore, what was held to remember Gloria Gaynor, in a video that has become viral.

A video born a bit by chance

The famous singer appears to be washing his hands to the rhythm of her hit I will survive. “It only takes 20 seconds to ‘SURVIVE’ “, was she in legend. A way to defuse the situation, while recalling the importance of washing hands. This short video watched by millions of people is born from a simple conversation between the star, his publicist and his manager. “We mentioned all the fact that a lot of people have not the reflex to wash their hands when they go to the toilet in restaurants… and at what point this is ridiculous, even more so in this moment with the coronavirus “, details this Monday, march 16, in the columns of the Parisian.

It was not necessary any more for the idea of this video come to their mind. “So we decided to make this little video to encourage people to wash their hands in a fun way,” says Gloria Gaynor. On the other hand, she did not expect such a success. “Completely,” surprise, the diva is delighted with the effect that this has had on internet users. “If this can help people to become aware of it, it’s perfect,” she says. Now, she expects only one thing : that other stars planetary as a ” Beyoncé, Justin Timberlake, Alicia Keys… and perpetuate the challenge ! “The call is launched.