Denmark, after having reopened the schools on the 15th April, kick off also to the hair salon and tattoo that they come back to work. This is due to a policy of quick containment of the epidemic by covid-19 match on march 12. Denmark has declared 336 died on 7 thousand people infected by the coronavirus for a population of 5.8 million. A sufferer of covid on five works in the health care system.
The other business that are slowly to return to the new normalcy in the nation of the north, with the necessary hygiene measures anti-infection, will be physiotherapists, psychologists, beauty salons and massage, the optical, the podiatrists, the average spa, piercing studios, and chiropractic.
But what are the forecasts for Italy for the fateful Step 2? How will it change the experience of going to a hairdresser? Some of the answers he tried to give her Uala (www.uala.it), site and app dedicated to beauty and wellness, announced an Observatory on the behaviour and expectations of consumers, companies and professionals of the beauty sector post-coronavirus.
The survey Uala is party to over 3,000 interviews of users in Italy, compared with the responses of more than 250 managers of halls, managers of companies beauty that have speculated about what will be after the covid-19 in the beauty industry.
NEW BUYING HABITS ONLINE
According to Uala, l’84% of italians during the quarantine has taken care of itself and the 29% have purchased products professional. Customers have asked for advice to their barber or beautician and then made thepurchase online (73%). Yet only 33% of salons in Italy currently considers the online channel as an indispensable after the lockdown, while 34% is still undecided whether to take the path of e-commerce and 33% consider it only as a temporary tool. “The new normal, which has already accelerated the pace of digitization on various fronts, will probably impose to salons to supervise this area, and recover part of the revenue. In a few words, will happen something similar to what happens for the clothing in which many users try in the stores and the clothes and then finalize the online purchase, quickly and securely,” said Giampiero Marinò, COO of Uala.
TO THE MAXIMUM CUSTOMIZATION
Prohibited gatherings of people we will no longer go into the salon without an appointment, the washing of hair will not take place on an armchair next to a different customer, and the sharing of beauty treatments in the same areas will no longer be permissible. The online booking and reservation in this scenario seems to be the solution to make sure a service in respect of the highest safety precautions from the contagion and hygiene.
THE NEW TIMES
Among the wishes expressed by the interviewees are emerged hours more flexible, with fewer clients served
each time, you will need an effort on the part of the beauty centers in the foreseen opening hours also in the evening trying to stretch as far as possible the appointments. As to the preferences of the users, in a scenario of more flexibility in the latter, it is clear that the preference of time slots in the evening than those in the morning. More than half of respondents (51%) said that they would be prepared to go to the salon, also after the 21st, just to find the place. 25% of respondents have even hypothesized that in case you don’t find availability in the salon at the preferred time would choose for the diy.
AND NEW PRICES
Perhaps for the most areas, the Friday or the Saturday, the 9% of the salons it would lift even its own price list, but only 4% of the customers says willing to accept a small fee to guarantee their place in time slots that you prefer. One respondent out of three (35%) would be happy to buy promotions and pay in advance for packages or season tickets with interesting discounts to help beauty salons on the front of liquidity, guaranteeing in advance for treatments at discounted prices.
The coworking space could be applied to rooms that decide to share larger spaces, providing larger teams, in shifts, to cover the time slots larger. 58% of the salons believes that in order to cope with the collapse of revenue prior to a health crisis would be needed more than 4 months from the end of the lockdown. The 9% of those interviewed claims to have already had to reduce staff and 18% are considering doing so.