Every day, Marie-Ange Nardi and Alexandre Devoise present products to the viewers of TF1. But before you have the honors of Teleshopping, these assets must go through a rigorous process of selection.
Launched in 1987 on TF1 in his first name (The Magazine of the object), Teleshopping was the first show of French teleshopping. First raised by Pierre Bellemare and his sidekick Maryse Corson, the program has transcended time. Today co-hosted by Marie-Ange Nardi and Alexandre Devoise, it still attracts viewers… and customers ! As reported by TV Mag, 600 000 orders have been placed by 2019, representing a total of almost one million of products purchased. The issuance of TF1 presents between 8 and 10 articles of the week, and between 15 and 25 on Saturday. In total, Teleshopping will be broadcast 212 demonstrations last year, with 45% of new. If some of the classics come back every year, the company is always looking to highlight new products. And she has her methods to select them.
How the objects of Teleshopping are selected
Jerome Dillard, the boss of the company Teleshopping, told TV Mag that 2000 products were selected , on average, every year before the big skimming. “A third comes from providers, who come to make new proposals. Another third is found in fairs, in Frankfurt, or Chicago in particular. Finally, the last third comes from the snooping, nose in the wind, of the teams “, explains TV Mag. This mass of articles is then divided by ten : 200 articles end up being inspected by the testers of Teleshopping, and 100 end up on the French channel TF1. “Marie-Ange Nardi and Alexandre Devoise also have their word to say,” explains TV Mag. Products are generally varied, and Jerome Dillard ensure that the French have put forward : “Our products are manufactured by SMES or inventors who work alone with a book and have invested all their saving in their idea, has he entrusted to you. All products which are ingested or put on the skin come from France. “A way to support the local economy !